Author Archives: CreatingSkies

Branding, the Upright Way

Build your brand around your core values, and your brand will withstand downturns and crises. CRITICS argue that, because they constantly reinforce an association between consumption and happiness and focus on individual immediate needs, commercial advertising—and by extension branding—contribute to the squander of resources and the erosion of human values. Corporations are often portrayed as profit-driven evil beings, and advertising as the manipulative arm. Continue reading