You’re now a full-fledged business owner, so what’s next?
You’re now a full-fledged business owner, so what’s next?You might be winning it on your start-up business or you’re in the process of establishing one. However, if you’re using a free email service as your business email domain, your business might still be one step behind from becoming the most professional version of itself.
If you’re looking for a really nice momentum for a greater brand presence, then a business-branded email address should be the first in your list.
Be more professional with a business-branded email address!
Simply put, your business-branded email address is an email address that carries the name of your brand. For example, you as the founder of Your ABC Shop may opt to have an email address along the lines of yourname@abcshop.com.
At first glance, setting up a business-branded email address looks like a complicated task. However, there are now several service providers offering the option of having email addresses associated with the business name you’ve registered.
Five Reasons Why
If you’re still in doubt whether having your own business-branded email address is a smart business move, these five reasons might seal the deal for you.
1. First impressions matter
Who would you trust more, a business with an email address like ilovedeliveryshop_57@gmail.com or orders@deliveryshop.com?
With business-branded email addresses slowly becoming the norm, you’d surely want something for your business that looks just as professional.
It doesn’t matter whether you’re a newly-starting business wanting to look more well-established, or an actual, long-established business – having a business-branded email address creates an impression that you’re a professional who means serious business. Especially if you have a small, newly-established business, having a business-branded email address can gain the trust of potential customers who are otherwise hesitant to do business with you.
2. Be bigger than you are
Given the extremely easy process of creating an email address from free email domains, using a generic email address for your business not only looks less professional, but also gives the impression that your business is just starting, small, or a part-time.
Aside from professionalism, aligned with the benefits of having a business-branded email address is bringing a more “corporate” feel to your business. Since your email address itself is identical to the rest of the contents you share to the public, this creates a more reputable and credible image that attracts attention – which might eventually interest the people.
3. Promote a culture of trust and credibility
To this day, scammers are still around. If your business transactions require your customers to send a bunch of personal information, it’s no surprise how the idea of sending them to a company going by the email address 12_itscompanyy_12@yahoo.com might be uncomfortable – and frankly, quite sketchy.
Keep your existing and potential customers at ease with a business-branded email address.
With an understanding of how any good business relationship starts with trust, communicating with potential buyers and suppliers via a business-branded email address could be an excellent first step to achieve it. Through a business-branded email address, it conveys your company’s dedication to long-term branding and protecting the trust of your customers. You can even have different segments of your business divided into multiple email addresses, such as sales@company.com, support@company.com, hr@company.com, and more.
4. Effortlessly brand your business
For businesses using email addresses under a free domain such as alex@outlook.com, it may seem like you’re subtly promoting another business (in this case, Outlook) instead of marketing yours.
If you want the people to recognize your brand, remember that repetition is the key. Since your business-branded email address includes your business’s domain name, every email you send works like a mini-advertisement for your business. The more you remind others that your business exists, the better.
5. Enjoy all of these at an inexpensive price
With all the benefits your business can get from having a business-branded email address, you might think that getting one is a laborious job. Thanks to today’s business-branded email address providers such as CreatingSkies, you can have your very own business-branded email address with minimal effort at an inexpensive price.
Business-branded email addresses from CreatingSkies allow you to access your emails at the comfort of what you’re used to. Choose between your preferred email software – Yahoo, Gmail, Hotmail, Outlook, and more to access your account – all at a lower cost than their paid versions. You can even access them via mobile for maximum convenience.
As a general rule, your business email address should embody your brand itself. Among the great advantages of having a business-branded email address carrying your own business name is how it can grow with your business – invest in a business-branded email today and reap its benefits for eternity!
Explore these email packages from CreatingSkies to have your own business-branded email address now.