Resorts World Manila is a premier tourist and entertainment destination located in Newport City, Pasay. Having reaped the benefits of successful rebranding and redesign of its website done by CreatingSkies, it now seeks to capture a larger market with a localized version of its current website.
The Goals
- Translate all current content – both texts and images – to Traditional Chinese
- Modify the current Content Management System (CMS) and Framework to allow encoding in Chinese characters
- Develop and maintain the Chinese website to reflect the English website as much as possible
- Create a feasible system for language-switching between the two websites while allowing the possibility of future language additions
The Results
Online and live, the Resorts World Manila Chinese website is now fully operational and updated, capturing the previously-untapped market of Chinese tourists and browsers. With its near-total content translation and seamless front and back-ends, adding future localized website is not a far-off dream.